Fundraising Videos That Stir Hearts
(And Open Wallets)
"You have done an excellent job representing the purpose and character of our school and I know it will make a tremendous impact on those who see it."
- Dr. Vincent Kane, Head of School
What Is a Strategic Fundraising Video?
We work closely with your team to develop a compelling short film that makes your donors feel like they’re part of something bigger. These videos are purpose-built to be the emotional centerpiece of your campaign or live event.
Your Mission
Your Community
Your Impact
Why it Works
Most people don’t give because of facts.
They give because they feel something.
A well-timed story—told with heart, visuals, and clarity—can unite a room, spark spontaneous generosity, and leave a lasting impression. We design each video to be emotionally resonant and strategically implemented.
What you Get
All videos we produce are customized to your specific needs. This list is a great starting place too.
A 2–3 Minute Mission-Driven Fundraising Video
Script Support and Storyboarding Consultation
On-Site Interviews and Cinematic Visuals
High-Quality Editing with Music and Motion Graphics
Two Rounds of Revisions + Social Media Cutdowns
Strategic Guidance on How to Activate your Video Across your Event and Channels
Optional Add-Ons
Additional short form videos for reels, donor thank-yous, or highlight reels.
Full campaign content planning + donor journey design
Integration with your event’s live run-of-show or paddle raise
The Novus School Case Study
At Belove Benefits, we geek out hard on data. Here are some great stats from a recent video for the Novus School in Boise, ID.
$110,000+
Raised at the Gala following the video premiere
Expanded Reach
Video promoted via newsletters, social media, and paid ads
Strategic Opportunity
Proposal requested by ACSI C.E.O. for statewide classical school promotion
This Wasn’t a Problem to Solve, It Was a Mission to Share
Challenge Highlights
From the outset, Idaho Novus Classical Academy made one thing clear:
This video wasn’t about solving a problem. It was about casting a vision.
Like many classical schools, they reject the scarcity narrative. They don’t fundraise for essentials. Their operations are strong, their model is sustainable—and their mission is thriving.
An Invitation, Not an Appeal
Awards
Fundraising at Idaho Novus is not transactional.
It’s an invitation to invest in a legacy: forming virtuous citizens and advancing the American experiment.
Our job wasn’t to ask for help.
Our job was to share a story that inspires people to want to be part of it.
The Real Challenge: Philosophical Integrity
This project wasn’t technically difficult—it was philosophically demanding.
How do you communicate purpose and passion…without ever implying need or deficiency.
That’s the kind of challenge we specialize in.
By centering truth, goodness, and beauty—and showcasing the real voices behind the mission—we helped Idaho Novus tell a story that aligned with its values and moved people to action.
Our Creative Approach: Telling a Story That Honors the Mission
Rather than focus on needs or fundraising tactics, we focused on values. We designed a film that communicated the heart of Idaho Novus through thoughtful interviews, cinematic visuals, and a tone aligned with the school’s classical identity. Every element—from pacing to color palette—was crafted to reflect truth, beauty, and goodness.
Step 2 Filming
- Captured on-site interviews with school leaders and staff in high CRI light for warmth and authenticity
- Shot b-roll of student life, educational tools, and environmental details to reinforce story themes
- Maintained a reverent, understated tone to match the classical model’s emphasis on substance over flash
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"This is truly exceptional. Thank you very much for the time, effort, and resources that went into this. You have done an excellent job representing the purpose and character of our school and I know it will make a tremendous impact on those who see it."
Dr. Vincent Kane
Head of School
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"Your portrayal was not only accurate but also profoundly moving. Your depiction of our school’s commitment to cultivating virtue, wisdom, and civic responsibility was nothing short of inspiring."
Brendie Fitzgerald
Head of PTCA
Watch the Full Video That Brought the Mission to Life
This is the video that premiered at the Novus Gala, now used in their ongoing fundraising, social media, and community outreach. It captures not just what the school does—but why it matters.
